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Narrates the story of emirates, an airline founded in 1985 in dubai that by 2013 was among the three largest commercial airlines in the world the case emphasizes how emirates capitalized on its location—a small city–state strategically located to reach ¾ of the world population in a flight of . Emirates recognised for network strategy at the airline strategy awards monday, july 18, 2016 — dubai, uae, 18 july 2016 – emirates airline has been awarded the inaugural network strategy award, at the airline strategy awards run by the established air transport industry news and analysis provider flight airline business. The emirates story 4 • largest airline in middle east • fleet size230 • top 10 carriers worldwide in terms of revenue and passenger kilometres • world largest operator of airbus380 and boeing777 • air transport world gave emirates airlines the title of airline of the year for 2011.